Pitching to Reporters

Apologies for not writing yesterday, it was just a gorgeous day out in Ann Arbor (which seldom happens) that I laid off the computer for the day.  Today, however, is of course rainy so i've been browsing pr blogs like crazy.  I came across this great post on Nicole Van Scoten's blog about how pr pros should pitch to reporters.  It has a lot of great tips, and i'm learning gradually how important the relationships are between public relations pros and reporters.

See the article here: Tips on "pitching"

I think the most important tip is doing research on the reporter.  Before you pitch a reporter, you should at the minimum google them and check out the types of articles they're writing.   Ask yourself, does the reporter write stories on what I plan on pitching to him or her?  And if anything...at the very least the journalist will be happy you're reading his/her pieces :)