I know that i'm a bit delayed on writing about BP, but I figured i'd share my musings on them from a PR standpoint. Number one, their PR rep needs to stop talking. It was a major flaw for BP not to come clean and fully disclose their reponsiblity for the oil spill. This is a good lesson for PR pros to take home, as full-disclosure of a mistake or issue with a product is essential for bouncing back from a catastrophe. Another problem with BP's PR is that they don't seem to be preposing any viable solutions for the problem. My suggestion, would be to start garnering some positive PR by organizing an event where all the money is donated to saving the environment, or they could even donate a portion of their sales to the relief efforts.
I recently read about the BP Public Relations fake twitter account that was a created a few days ago. Already they have over 20,000 followers-and with good reason. Their tweets are hilarious!
A few of my favorite tweets from the faux BP PR account:
The ocean looks just a bit slimmer today. Dressing it in black really did the trick! #bpcares
The good news: Mermaids are real. The bad news: They are now extinct. #bpcares
Jelly beans, roller coasters, pizza and trampolines. Without oil, none of these would exist. Just something to think about. #prayforBP
Catastrophe is a strong word, let's all agree to call it a whoopsie daisy.
And who ever thought social media couldn't be funny?! See
@BPGlobalPR for more amusing tweets!
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