Lady Gaga and Public Relations

So this morning while I was driving, Lady Gaga's "Alejandro" came on the radio.  I have to admit that initially I couldn't stand Lady Gaga, but lately I've been loving her songs.  This got me thinking about Lady Gaga as more of an "icon" and a "performer" and less of a singer.  Yes, Lady Gaga has songs that people enjoy, but she would never have been as big as she is if she wasn't as let's say "out there" as she is.  She paints herself as someone who is extremely original, daring, and doesn't care what the press or anyone else thinks--but she fact is that she DOES care what people think.  We can site her "telephone" video with Beyonce` as an example of this.  (Truthfully I thought the video was ridiculous and she was trying WAY too hard to be artsy and to get additional publicity).  So, now, what does this all have to do with public relations?

PR plays a huge role in Lady Gaga's success.  Clearly, she has a great publicist, who has been able to implant her "original" reputation in eyes of millions of fans.  From her outrageous acts to her outlandish costumes, her publicist put the message out there for fans.  For anyone who says public relations is a dying industry, here's clear evidence it's only growing.

For your enjoyment i've posted the telephone video:

Lady Gaga's "Telephone"