The Basics: How to Pitch a Reporter (and be successful!)

I know it's been a while since i've written.  In the past few weeks or so, I've really been focusing on being the best PR professional I can be.  That's why I've dedicated this post to the basics: pitching the media.


Pitching reporters is the basis of what public relations is-trying to get our clients positioned in the media.  We try to find a way of doing this without seeming as though we're pushing a product.  Reporters receive hundreds of pitches/story ideas every day so it's important to keep them targeted.  I've compiled a few helpful links so that reporters will be reading your pitches in no time!

See here: 
How to write a pitch letter

How to pitch a reporter call


More helpful advice


The bottom line is that reporters want to feel special.  If you send out a mass pitch, chances are the big names (i.e. AP, NYtimes) won't take a look at it.  Sometimes putting the extra half an hour into writing a targeted pitch can pay off!

Until next time, 
Aly