Lebron's choice to state his decision "live" on ESPN: Good or Bad Choice?

So it would be crazy for me not to write about Lebron James after his decision aired live in front of millions of people last night (I can't believe he didn't go to the Knicks!).  I have to give it to ESPN and whoever organized "the decision" special..it was a great way to maximize on the NBA's pr and the Boys and Girls club pr.  My question for you all, though, was do you think it was a good choice or a bad joice for Lebron James in particular?

Lebron has already received a ton of negative backlash from other the teams, in particular the Cavaliers.  Immediately following his decision, people in Ohio were already burning his jersey (extreme much?).  See this article on ESPN's efforts to defend Lebron and his decision after last night's program.  The article states, "Lebron has just alientated a whole state." 

I am wondering if Lebron hadn't created such a media storm over his decision, if he would have received more positive pr?  I am sure that every ohio reporter has crafted a negative piece on him today, and he's probably regretting creating an entire "ESPN special" for it.  Honestly, I think that Lebron shouldn't have made his decision so public via the media, which is why I think he has received so much criticism over his decision. 

He stated during the press conference that "I had to do what was best for me."  Well, what would have been best for him was to avoid the media and make the decision quietly.  Don't worry Lebron, the media would have picked up on it regardless!