It's all about keeping in touch

Yesterday I finally had the time to send out emails to several people I've been keeping in touch with over the past year or so.  One of them was my italian exchange partner and good friend Pizio-when I studied abroad in Florence a year ago (gasp!) he was my best friend out there.  Unfortunately, I haven't been able to make it back to Italy, but we have kept in constant contact since I've left over email.  

So this week got me thinking about all the relationships in life.  Whether big or small, all of my relationships have succeeded because i'm able to keep in touch with the people I care about.  Now in relation to public relations, keeping in touch is VITAL to maintaining client relationships and relationships with the media.  The same goes for networking--if you don't reach out to people you've networked with every so often, you will lose that relationship.

I stumbled across a good blog article: here it is! about how the onset of social media has made it even easier for PR professionals to keep in contact with journalists.  The article even mentions that it's "not the journalists job to reach out to PR people, but the opposite.  So what are you waiting for?!  Go reach out to that connection who you've lost touch with, or send that email to your long time friend.  It can go a long way...