CEO of Starbucks Doles Out his Expert Advice

So I haven't blogged in awhile, but I want to call attention to a recent interview I read in the NYtimes "Corner Office" section.  I highly recommend checking out the interview  with CEO of Starbucks, Howard Schultz.  Not only do I love this interview because of my long-lasting love for starbucks (those of you who know me personally) and because I respect the brand, but because it provides insight into the thought patterns of not just a CEO, but an entrepreneur.

One of the questions and answers was particulary interesting:

Q. If you could ask somebody only two questions in the job interview, what would those questions be?


A. I think I’d ask them about their current family and their family history. Now you’ve got to be careful with some of this, but I’d want to know that.

I think Schultz's answer to the question draws a destinct parallel to public relations.  Public Relations is not only about who you know and networking, but it's also about personality.  My understanding of why Schultz asks about one's family is because you can learn a lot about a person's personality and upbringing by their family.  
 
Schultz also states, "I obviously want people who enjoy coffee. I think it would be very difficult for me to hire somebody who doesn’t drink coffee."  The same advice rings true for public relations--if you're not passionate about what you're doing or your clients..you should move on..I truly believe that passion is the core of this business.  
 
What do you think?